Marketing Brand Protection—Protecting Your Name and the Integrity of Your Work

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by Cathy Claycomb


In the politics and marketing of an artist’s work, one of the most important aspects is to be aware of subliminal damage that can be done when attention is diverted away from doing quality work. Even when donating to charity auctions or fundraisers, artists should give the best of themselves for the benefit of that entity, as well as to protect the reputation of the quality of their art.


This article was originally published on page 28 of the May/June 2011 issue of Glass Art.



Read 8511 times Last modified on Wednesday, 02 November 2016 18:10