Retailer Profile Rainbow Glass Success Based on Three-Tiered Marketing

by Colleen Bryan

Phil Teefy of Rainbow Glass must compete with Internet sources for sales and knows that personalized service is what keeps customers coming back to his store. He also maintains three-tiered display samples for all of his classes so students can see the potential for improving their work by upscaling to premium materials.

This article was originally published on page 36 of the July/August 2014 issue of Glass Art.

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