by Mark Veit
Photography by Janis Foley
Building a targeted audience on a Facebook page will pay off when artists begin to use Facebook paid advertising. Ads can be put together to announce new products and class offerings that will elicit questions and comments from potential new customers. The ads can also be customized with regard to price per day, duration, targeted audience, and many other criteria, and there is no long-term commitment.
This article was originally published on page 18 of the January/February 2014 issue of Glass Art.