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Tuesday, 01 November 2011 08:15

Show Talk Booth Design and Merchandising—Choosing the Right Lighting

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by Bruce Baker

 

The design of the booths used by trade show participants can make or break their ability to draw attendees into the booth. Using multiple levels for display and paying special attention to how well the lighting complements the artwork are exceptionally important. These two aspects create allure and interest, turning casual lookers into potential customers.

 

This article was originally published on page 30 of the Spring 2011 issue of Profitable Glass Quarterly.

ShowTalk

 


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