Marketing Smart Marketing—A Strategic Approach

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by Claire Sykes


When it comes to attracting and keeping clients, creating a good marketing plan is the most important thing that any retailer can do. Sizing up the competition in the areas of clientele, pricing, products, advertising, promotions, and branding is an essential part of that plan.


This article was originally published on page 50 of the Winter 2010 issue of Profitable Glass Quarterly.



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