Spring 1999 **PRINT**

Profitable Glass Quarterly Spring 1999

Retailer Profile
Merry Go Round Glass Center—Mike Hembree's Hobby Gone Wild
Mike Hembree discovered the world of stained glass when he wanted to finish off a woodworking piece with decorative doors. Since that time, he has become a retailer of stained glass, and his store, Merry Go Round, has built quite a reputation for maintaining an exceptional stock of glass and supplies. This reputation, his creative approach to drawing in his clientele, and the fact that he is located in the tourist mecca of Branson, Missouri, have helped Mike's business grow into a store extraordinaire.
by Kim Blagg

Studio Profile
McMow Art Glass, Inc.—Embracing Diversity in the World of Glass
Shanon and Philip Materio, owners of McMow Art Glass, Inc., maintain an international client base and are renowned for their contemporary front-entry work. However, what keeps them going is their passion for diversity that is demonstrated in their complementary business, Creative Etchings. This studio, with its highly trained staff, helps them turn client dreams into outstanding artwork for residences, commercial buildings, and places of worship.
by Kim Blagg

Marketing
The Importance of a Needs Analysis—Customers Selling Themselves
The Needs Analysis is a questioning process that is designed to help the salesperson determine what customers want in order to fill those wants. Key elements, such as developing customer trust, knowing your product, being customer oriented, and practicing honesty in your business dealings will lead to the discovery of multiple selling opportunities.
by Deborah Reyner

Management
The Art of Delegation—How Well Do You Delegate?
One of the most difficult jobs that managers and owners face is that of learning to delegate assignments to others. Asking yourself key questions can help you to determine if you are one of those managers who avoids delegating tasks. Since embracing this skill is imperative to creating a productive staff, you should know the key principles that will help you to delegate effectively.
by Claire Sykes

Tech Talk
Business Tools—Tax Programs to Make a Hard Job Easier for Entrepreneurs
The unpleasant job of figuring business taxes can be made a whole lot easier with tax programs, such as Turbo Tax for Business. This special version for small businesses takes the user through a questionnaire similar to that used by tax professionals. Besides tax software, there are various websites designed to help business owners prepare their own tax returns.
by Lawrence J. Magid

Retailer to Retailer
Sharing Display and Demonstration Ideas that Work
There are almost as many ideas as there are retailers on how to make the most of displays and demonstrations in encouraging your customers to try new projects. Check out this feature to help spark your creativity in this vital area of retailing.
by Michael Martin

News and New Products
Be informed about the latest in new products and events in the world of art glass. by Darlene Welch

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