Winter 1999 **PRINT**

Profitable Glass Quarterly Winter 1999

Studio Profile
Preston Studios
An impulse purchase at an art glass show and the search for a new direction in life lead John Emery and Jerry Preston to begin a partnership in stained glass. Preston Studios has become know for its artistic style that is noted for its implicit glamour and evocative naturalism. The main philosophy that is the driving force of their success is to give the client an exceptional value for each dollar spent.
by Kim Blagg

Merchandising
Thirteen Simple Rules for Effective Visual Merchandising
Take this simple, yet effective, advice for catching your customers’ attention.
by Sam Geist

Retailer Profile
Leaded Glass Design
Joe and Carole Spohn successfully combine business with artistry at Leaded Glass Design. Their customers are often awestruck at the tremendous selection of supplies, which the Spohns frequently purchase at the closeouts of other stores. Attention to detail and the display of finished products help to motivate customers to try their hand at their own projects.
by Kim Blagg

Management
Ready, Set, Motivate—How to Get Your Employees Going
Motivation is critical to fostering a favorable attitude among staff. This can be accomplished by creating an environment where people are happy to be working, giving a lot of praise for a job well done, and providing incentives and rewards.
by Claire Sykes

Marketing
Give Your Store a Fiscal Physical
The sound management practice of studying your financial data on an ongoing basis can foster business success. It is important to keep up on such areas as current ratio, debt-to-equity ratio, inventory turnover, and return on investments. Taking action on this knowledge can keep a business from failing.
Reprinted by permission from Hardware Merchandising

Seven Essential Ratios for Your Business
Learn ways to calculate business ratios that are important to financial success.
Reprinted by permission from Hardware Merchandising

Tech Talk
Help for Small Firms Taking First Steps Online
Bigstep.com is helping to take the risk out of setting up your company’s e-commerce website. This free service will help you create a home page, sell goods or services, and initiate two-way communication with site visitors.
by Lawrence J. Magid

Retailer to Retailer
Retailers share what they consider to be their most popular stained glass classes.
by Darlene Welch

News and New Products
Be informed about the latest in new products and events in the world of art glass.
by Darlene Welch

Classified Section and Advertisers’ Index

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